Publication: Assessing and managing the impact of technical and market risks on the commercial success of new product
Date
2009
Authors
Journal Title
Journal ISSN
Volume Title
Publisher
Gombak : International Islamic University Malaysia, 2009
Subject LCSH
New products -- Management
New products -- Marketing
Risk management
New products -- Marketing
Risk management
Subject ICSI
Call Number
t HF5415.153 M992A 2009
Abstract
Information Not Available