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Publication Exploring the role of digital marketing strategies in enhancing halal brand visibility in Nigeria’s food, beverage, and cosmetics industries(Kuala Lumpur : International Institute for Halal Research and Training (INHART), International Islamic University Malaysia, 2026, 2026)This study examines the role of digital marketing strategies in enhancing halal brand visibility in Nigeria. Despite the growing global demand for halal products and the increasing acceptance of halal branding as a mainstream phenomenon, halal businesses in Nigeria continue to face challenges in achieving visibility, competitiveness, and recognition in both Muslim and non-Muslim markets. Having adopted a qualitative research design, semi-structured interviews were conducted with sixteen halal business owners and managers in the cosmetics and food and beverage sectors. Data were analysed thematically using NVivo software, which revealed four major themes: digital marketing strategies for visibility, perceptions of effectiveness, impacts on visibility, recognition and reputation, and challenges in implementation. The findings show that businesses employ diverse digital tools, particularly Instagram, Facebook, TikTok, WhatsApp, and Google Ads, to engage audiences and strengthen visibility. Business owners rated digital marketing as highly effective, with improvements noted in sales, customer engagement, and brand recognition. Digital marketing also enhanced competitiveness by showcasing halal certification and ethical values, thereby appealing to both Muslim and non-Muslim consumers. However, challenges such as limited resources, content creation demands, knowledge gaps in SEO and analytics, and the need to balance creativity with Shariah compliance were recurrent across businesses. The study concludes that digital marketing is central to the visibility and competitiveness of halal brands in Nigeria, offering opportunities to expand market reach and build consumer trust. It recommends capacity-building through training, financial support, and tailored digital resources that align with halal principles. By addressing these barriers, halal businesses can optimise digital platforms to consolidate their market presence and strengthen their role in the growing halal economy.1 2 - Some of the metrics are blocked by yourconsent settings
Publication Normative theory of Islamic consumer behavior (ICB) : in the light of Quran and Hadith(Kuala Lumpur : International Institute for Halal Research and Training, International Islamic University Malaysia, 2023, 2023)The purpose of this research is to introduce the concept of consumer behavior originating from the Islamic Paradigm, which trends to transcend the boundaries of the tradition solely from food-related Halal/Haram dichotomy. It encompasses the whole life of a Muslim consumer by injecting the concept of Halal/Haram into every walk of life. Although several western and Islamic models of consumer behavior (CB) currently exist, most of these theories are influenced by the western and capitalistic way of life. A comprehensive Islamic consumer behavior (ICB) theory strictly grounded in the Quranic verses and free from the actions of Muslims is absent in the literature. This situation requires addressing fundamental questions, such as why the existing theories are inappropriate for addressing Islamic thought and action. How much of the existing Islamic consumer behavior theories are rooted in the Quranic context? What behavioral traits does the Quranic text reveal for a Muslim regarding consumption in this world? Do the existing CB and ICB definitions and terminologies effectively explain the essence of what is desired by mankind in the Quran? Overall, this study attempts to capture the spirit of the ICB prescribed in the Quranic verses and specifically answers the questions raised about the unique ontological meanings of the ICB concepts, the relationships between these concepts, and how these concepts can be reflected in a research framework. Thus, the study has a two-fold objective. Firstly, to develop a theory based upon the Quranic revelations, to explain ICB concepts, and to determine the philosophy and interrelationships. Such a theory should be independent of any biases in the previous studies or the actions of the Muslim community. Secondly, to compare the emergent ICB theory with the existing CB theories to reveal the similarities and dissimilarities. Accordingly, the study collected and identified the Quranic literature using Grounded Theory and thematic content analysis to reveal the relevant concepts to propose an ICB theory. The proposed theory in the study links Insan (human) and Rizq (provisions/ goods) with Halal (permitted) consumption to succeed here and hereafter instead of pursuing western aspirations and methods for maximizing satisfaction. Notably, the theory identifies the path of Shukar (gratitude) and Sabar (patience) for Muslim consumers to accomplish Falah (success) eventually. The study advances the meanings and interrelationships of concepts such as Deen (Islamic way of life), Insan, Rizq, and Falah. Exploration and development of these concepts will educate consumers of the Muslim community to derive benefits in this world and the hereafter. The noviseness of the study is that it proposes a comprehensive framework of Islamic consumer behavior, which has been extracted from Quran and Hadith and collects together primary constructs previously found in scattered forms in several ICB literature. Key Words: Islamic consumer behavior (ICB), Insan, Rizq, Deen, Shukar, Sabar, Falah.49 53 - Some of the metrics are blocked by yourconsent settings
Publication Usefulness of financial reporting : fair value accounting, evidence from Malaysia(Kuala Lumpur : Kulliyyah of Economics and Management Sciences, International Islamic University Malaysia, 2022, 2022)Usefulness of financial reporting comprises of relevance and faithful representation. The former is measured by value relevance and earnings persistence, whereas the latter is measured by earnings management (EM). Thus, this study’s objectives are to examine the value relevance and earnings persistence of FV model in comparison to HC model. Another objective of this research is to compare earnings management in companies that applied the FV and HC models. Finally, the impact of COVID-19 pandemic period on the value relevance and earnings persistence in these companies is addressed. This study investigates the usefulness of financial reporting specifically the fair value (FV) model for investment property (IP) in Malaysia. The usefulness of FV is evaluated in comparison to the Historical Cost (HC) model. This research employed Positive Accounting Theory and semi-strong form of Efficient Market Hypothesis (EMH) to frame the hypotheses. In addition, the test of value relevance uses the Ohlson model. Secondary data were collected from 128 listed companies on Bursa Malaysia that held substantial amounts of IPs as their assets in the financial statement. The sample period of the study was 2018, 2019 and 2020. According to the regression results, overall findings indicate that financial reporting particularly the FV model for IP is useful. FV is more value relevant compared to the HC model. However, earnings are less value relevant in the FV model compared to the HC model. In the earnings persistence test, earnings were more persistent in the HC model in comparison to the FV model. Thus, both FV and HC models are useful under different measures of relevance. Moreover, this study has not found strong evidence to support that FV model is used for EM purposes, at least not in the case of IP listed companies in Malaysia. The FV and HC models' value relevance and earnings persistence are not significantly impacted by COVID-19. However, the value relevance of FV seem to decline and EM, measured by positive discretionary accruals, was higher in the year 2020 compared to the HC model. The findings of this study suggest that it is consistent with the EMH, at least the semi-strong form. Finally, the findings of this study could be of interest to companies with IPs, stakeholders, regulators and accounting researchers as the findings reveal that both models have their own advantages in terms of usefulness. Hence, it is suggested to regulators to consider dual measurements for financial statements to be truly useful.44 1 - Some of the metrics are blocked by yourconsent settings
Publication مناهج المفسرين في التعامل مع النص العقدي في القرآن: دراسة مقارنة في الصفات الإلهية وعصمة الأنبياء(Kuala Lumpur : AbdulHamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia, 2026, 2026)This study aims to examine the methodologies of four prominent Qur’anic interpreters — al-Tabari, al-Razi, al-Qurtubi, and Ibn Kathir — in interpreting Qur’anic verses related to the Attributes of God, the infallibility of prophets, and the story of Harut and Marut. The study focuses on how these interpreters dealt with verses whose apparent meanings might suggest interpretations that conflict with established religious principles, particularly the principles of declaring God free from any likeness to His creation and of prophetic infallibility. It also explores their approaches to determining literal and metaphorical meanings in the Qur’anic discourse. The research problem lies in examining how these Qur’anic interpreters approached verses that seem problematic in their apparent meanings: whether they interpreted them according to the outward sense of the texts and the supporting prophetic traditions and reports to resolve the ambiguity, or whether they reinterpreted them while critically evaluating reports that suggest problematic apparent meanings, so as to clarify interpretations consistent with the foundational principles of faith without denying the verses themselves. The diversity of opinions regarding the interpretation of verses on divine attributes and prophetic infallibility stems from their connection to the issues of divine transcendence and the moral perfection of prophets — a reason the researcher selected these themes for study. The researcher adopted an inductive method to trace the interpreters’ statements on the relevant verses, an analytical method to examine their views and interpretive criteria, a comparative method to identify similarities and differences in their methodologies and applications, and a critical method to assess the consistency of their interpretations with prophetic traditions and the mutual responses among them or with other scholars. The study concludes that the four Qur’anic interpreters differed considerably in their approaches to the verses of divine attributes and prophetic infallibility, with each displaying a distinct methodology and interpretive signature. Al-Tabari was characterised by his strong reliance on the apparent (literal) meaning of the verses and on what was transmitted in hadith and reports. Al-Razi was distinguished by his precision in employing rational arguments to establish theological principles and in interpreting verses in accordance with those principles. Al-Qurtubi stood out for his extensive transmission of earlier exegetical opinions and the debates that circulated among them. Meanwhile, Ibn Kathir was notable for renewing the tradition of transmitted exegesis (tafsīr bi’l-maʾthūr), critically examining narrations and weighing between them, while remaining cautious about delving into the outward meanings of the verses of divine attributes and those concerning the stories of the prophets, which on their surface, may appear problematic in relation to the doctrine of prophetic infallibility.34 22 - Some of the metrics are blocked by yourconsent settings
Publication زواج القاصرات وتحديد سن الزواج في ضوء مقاصد الشريعة: دراسة مقارنة مع قانون الأسرة الإسلامية بولاية قدح(Kuala Lumpur : AbdulHamid AbuSulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences, International Islamic University Malaysia, 2026, 2026)This study aims to address the issue of child marriage in light of the tension between the classical juristic consensus affirming its permissibility and the provisions of the Islamic Family Law in Kedah, Malaysia, which stipulate a minimum age for marriage. The importance of this research lies in the absence of a specialised study that clarifies whether this law aligns with or contradicts the higher objectives (maqāṣid) of Sharī'ah, particularly given the ongoing juristic, legal, health, and social debates surrounding the matter. To resolve this problem, the researcher employs the inductive method to collect relevant textual evidence and scholarly opinions from classical Islamic jurisprudence, as well as legal provisions and related cases in Kedah. These sources are then analysed through the analytical method. A comparative approach is also applied to examine the intersections and divergences between Islamic jurisprudence, Kedah’s legal framework, and the objectives of Sharī'ah, with a focus on achieving public welfare and preventing the harms associated with child marriage. It is expected that this study will yield a clear understanding of whether Kedah’s minimum marriage age law is consistent with the objectives of Sharī'ah or in conflict with them. The findings will contribute to academic, juristic, and legal discourses while offering insights that may guide policymakers, Sharī'ah judges, and scholars in addressing this sensitive issue.27 7
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Publication التلفيق في المعاملات المصرفية الإسلامية : دراسة تحليلية تقويمية(Kuala Lumpur : Kulliyyah Abdulhamid Abusulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences, 2024, 2024)This dissertation presents a comprehensive study of the issue of talfiq (concoction) in Islamic banking contracts. Many people believe that Islamic banking is merely a replication of conventional banking and does not meet the spirit (maqasid) of shariah due to the similarities between Islamic finance products and conventional usurious products in their economic effects. The study is divided into five chapters, with the first chapter introducing the problem and the structure of the dissertation .The second chapter delves into the concepts of ijtihad, taq?ld, and ift??, clarifying the terms and conditions related to each concept. The third chapter provides a detailed explanation of the concept of talfiq and its types, as well as the difference between talfiq and other related terms in Islamic jurisprudence .The forth chapter discusses the emergence of Islamic banking and whether adopting an approach of h?lah in forming Islamic financial contracts is acceptable. It also explains why Islamic banks are forced to imitate conventional banking and the economic consequences of such imitation .The fifth chapter provides a critical analysis of the main Islamic financial contracts, including mur?baha, ig?rah muntahia bi’taml?k, and mush?rakah mutan?qisah. The study has adopted an inductive approach in gathering the related information. It also applied an analytic method to discuss the arguments and deduce its results. The study concludes that the main reason why Islamic banks are forced to imitate conventional ones is the banking system, where finance is connected with money creation. Therefore, adopting a different system that separates money creation from finance is necessary to provide authentic halal products.1227 735 - Some of the metrics are blocked by yourconsent settings
Publication A study of the laws providing for the protection of sportspersons' rights in Malaysia(Kuala Lumpur : Ahmad Ibrahim Kulliyyah of Laws, International Islamic University Malaysia, 2002, 2002)The development of sports within the Malaysian sporting arena must be sustained in order to promote further growth and to achieve world-class status. In order to sustain the development in sports, there are various aspects that need to be taken into consideration besides introducing various mechanisms to improve the quality of performance of the athletes. At present the principal concern among the sporting community is that there are insufficient legal provisions providing for the protection of the rights of sportsperson. The Sports Development Act 1997 (Act 576) (referred as "SDA 1997") was passed in order to promote and facilitate the development and administration of sports in Malaysia. Development of sporting activities is dependant very much on the sportspersons themselves and if the welfare of the sportspersons is not taken care of, it may stultify development of sports in Malaysia. Thus, this dissertation seek to examine the problems faced by the sportspersons and to propose the necessary changes to improve the existing system in order to deliver better protection for the sporting community. The aims and objectives of this dissertation are to improve the existing legal measures promoting the protection of a sportspersons rights. Chapter one deals with the historical development of sports in Malaysia. Chapter two examines the contractual rights of a sportsperson and the shortcomings of the Malaysian system in providing the necessary protection for a sportsperson. Chapter three examines the extent of the tortious liability of a sports organisation in the event a sportsperson suffers injury in the course of representing the organisation in sporting events. Chapter Four examines the criminal liability of a sportsperson. Chapter Five examines the rights of a sportsperson guaranteed in the Federal Constitution. And chapter 6 is the concluding chapter where proposals for reforming the existing legislative measures are made.891 452 - Some of the metrics are blocked by yourconsent settings
Publication Process optimization on production of lignin peroxidase of sewage treatment plant sludge in a stirred tank bioreactor and its biodegradation of synthetic industrial dyes(Gombak : International Islamic University Malaysia, 2008, 2008)The increasing volume of sewage sludge produced and the total managing cost every year has been one of the major environmental issues in Malaysia. Bioconversion of sewage treatment plant (STP) sludge by liquid state bioconversion (LSB) is proposed to solve these problems through the recovery of products such as lignin peroxidase (LiP) enzyme. A lab-scale study was carried out to produce LiP enzyme by white-rot fungus Phanerochaete chrysosporium using STP sludge as a major substrate. The experiments were conducted in two liter stirred tank reactor (STR). The optimization of aeration and agitation rates was done using full-factorial design (FFD). Using the statistical analysis, the optimum aeration and agitation rates determined were 2.0 vvm and 200 rpm respectively with maximum production of 225 UL-1 in 3 days of fermentation. The validation experiment showed that the maximum lignin peroxidase was 744 UL-1 in five day of fermentation. This enzyme activity was stable at pH 5.0 and temperature 55°C which maintained the activity more than 80% up to 12 hours of incubation. Optimization by one factor at-a time (OFAT) and statistical approach was carried out to evaluate the process conditions on decolorization of methylene blue dye using LiP enzyme in static mode. The OFAT technique indicated that the optimum conditions for decolorization of methylene blue (MB) dye was at temperature 55°C, pH 5.0 with hydrogen peroxide (H2O2) concentration 4.0 mM. The addition of veratryl alcohol to the reaction mixtures did not show any positive effect on decolorization. The initial concentration of MB and the activity of LiP enzyme were further optimized using response surface methodology (RSM). The contour and surface plots suggested that the optimum initial concentration of MB and LiP activity predicted were 15-20 mg/L and 0.687 U/ml respectively for removal of 63-65%. The final validation in static and agitate mode showed that agitation gave higher removal in decolorizing MB. The mixtures solution was colorless as it reached the equilibrium time within 60 minutes with 90% removal compared to only 70% color removal in static mode at the same conditions: initial dye concentration 15 mg/L, LiP activity 0.687 U/ml, H2O2 concentration 4.0 mM, at temperature 55°C in pH 5.0. In fact, this is a new biotechnological approach for the biodegradation and biosolids accumulation of sludge beside the production of industrial enzyme (LiP) which exhibits the benefit of low production cost as well as environmentally friendly.748 353 - Some of the metrics are blocked by yourconsent settings
Publication Civil liability for motor vehicle accidents : perspectives and prospects(Kuala Lumpur : Ahmad Ibrahim Kulliyyah of Laws, International Islamic University Malaysia, 2001, 2001)The liability for personal injuries and/or property damage resulting from motor vehicle accidents on account of intentional conduct, negligence. Contributory negligence and ·no-fault' of the parties is comparatively of recent origin. The applicable law is not only based on common law principles but has been also supplemented by statutory provisions in most countries of the world including Malaysia. The judicial approach to the common law principles and enacted provisions has not been consistent and uniform. On several occasions, no real justice has been done to the victim and also the defendant has been burdened in several cases beyond his financial capabilities. This work is an attempt to address all the above highlighted issues by identifying the legal issues involved in motor vehicle accidents, the statutory provisions operating in Malaysia and the other selected countries, the judicial approach to the statutory provisions and the problems which have been solved and have got evolved because of judicial approach. Finally. it has been suggested in this work that in view of its practical weaknesses, the present state of the law in Malaysia needs reform. Attention has been drawn to the law operating in Australia, New Zealand, Canada and some parts of the United States of America where the legislature and the courts have adopted the concept of ''No Fault Liability" in relation to motor vehicle accidents under a scheme that compensates all victims of motor vehicle accidents without having any regard to their blameworthiness for the accident. The claimant needs only to prove that he has suffered a personal injury and/or loss in a motor vehicle accident without regard to the faulty behaviour of anyone. This scheme does not, however, replace the alternative of full-fledged tort action where the victim can insist that he was an innocent party and deserves full compensation under different headings of damages for personal injury. If the victim succeeds in his action, then the amount he has received under the ·no-fault' scheme is deductible. The 'no-fault' scheme thus enables the victim or his dependants to get compensation in a short time without the usual legal hassles and at the same time without compromising with his or their right to get compensated under tort law. It is the convinced opinion of the writer that in view of the s9cial progress and economic development, this type of law will prove worthwhile for Malaysia.480 187 - Some of the metrics are blocked by yourconsent settings
Publication مظاهر التوفيق بين التصوف والعقيدة في كتابي "نصرة الفقير" و"المواهب القدوسية ": دراسة في الأصول الصوفية من خلال فكر الإمام السنوسي (ت. 895 ه)(Kuala Lumpur : Kulliyyah Abdulhamid Abusulayman Kulliyyah of Islamic Revealed Knowledge and Human Sciences, 2025, 2025)This research aims to resolve several issues related to a fundamental and primary problem: the illusion of contradiction between Sufism and Islamic creed (‘Aqīdah). This issue has manifested in various ways, such as the emergence of statements by some individuals associated with Sufism that are not accepted by Islamic law or reason, the accusation that Sufism is a foreign concept in Islam, and the existence of conflicts between some scholars of Islamic theology (‘ilm al-Kalām) and Sufis on certain topics related to both disciplines. This issue is prevalent in contemporary society, requiring the researcher to analyse and highlight the possibility and realism of reconciling Sufism with Islamic creed. To achieve this, this study seeks to demonstrate the epistemological integration between these two disciplines within the thought of the theologian Imam Abu Abdullah Muhammad bin Yusuf al-Sanusi. It also aims to identify the factors that led to the development of his reconciliatory approach, analyse texts in which Imam al-Sanusi combined Sufism and creed, and extract key principles from his Sufism that can contribute to addressing theoretical and practical issues in contemporary Sufi discourse. The researcher further supports this analysis by studying the manifestations of reconciliation between Sufism and creed in Imam al-Sanusi’s works, particularly “Nuṣrat al-Fuqayyir” and “al-Mawāhib al-Quddūsiyyah”, to emphasise an essential reality: the integration between these two sciences is not merely theoretical or abstract but has a tangible presence in reality. The researcher employed various scientific methodologies to address the topic. Through the descriptive method, the political, social, and intellectual environment in which Imam al-Sanusi lived was analysed, linking these factors to the formation of his reconciliatory approach. The inductive method was used to extract all foundational principles of Imam al-Sanusi’s Sufism and his approaches to reconciling Sufism with creed from the two aforementioned works. The analytical and inferential methods were employed to provide logical interpretations of these principles and their relevance to contemporary Sufi issues, demonstrating the necessity of understanding al-Sanusi’s reconciliatory approach in renewing Ash‘ari theological studies. Additionally, through the comparative method, the researcher examined contemporary perspectives on key Sufi issues, such as the ranks of Tawhid and experiential knowledge (‘ilm dhawqī), comparing them with Imam al-Sanusi’s views. The analytical method was also utilised to analyse his stance on these matters. This study concluded with several key findings, the most significant being that the idea of reconciliation between creed and Sufism existed among the teachers of Imam al-Sanusi in the Maghreb before his emergence, continued during his time, and persisted after his passing. It was confirmed through “Nuṣrat al-Fuqayyir” and “al-Mawāhib al-Quddūsiyyah” that Imam al-Sanusi successfully integrated Sufism with jurisprudence and creed. He built his Sufism upon five foundational principles: adherence to a pure and correct creed, prioritising the Sunnah, the necessity of linking spiritual reality (haqiqah) with Islamic law (shari‘ah), having a positive opinion of the righteous (`ahl Allah`), and the obligation of seeking guidance from a spiritual mentor (al-shaykh al-murabbī). The reconciliation between Sufism and creed in Imam al-Sanusi’s thought appeared in various forms, such as the role of reason in harmonizing the two sciences and his approach to making Sufism and creed complement each other. Finally, the researcher concluded the study with several recommendations for those interested in exploring this topic further in the future.432 689
