Publication:
Tourist satisfaction towards tourism facilities provided in the urban tourism area, Ipoh, Malaysia

cris.virtual.department#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtual.orcid#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.departmenta15309f6-e8b6-4c64-9be7-8b009eae5c77
cris.virtualsource.orcida15309f6-e8b6-4c64-9be7-8b009eae5c77
dc.contributor.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#en_US
dc.contributor.authorNik Aisyah Nik Marzuki
dc.date.accessioned2024-10-08T07:09:32Z
dc.date.available2024-10-08T07:09:32Z
dc.date.issued2017
dc.description.abstractTourism industry consists of firms, organizations and facilities that are intended to serve the specific needs and wants of the tourists. Poor and dearth of tourism facility management lead to the declining number of tourists, as without tourist satisfaction in the use of facilities and amenities cause a poor destination loyalty in the tourism destination. This research is focusing on Ipoh, the capital city of Perak due its potential, as there are a variety of attractions and tourism products that can attract a lot of tourists. The main objective of this research is to examine the tourist satisfaction level towards tourism facilities provided at urban tourism destination in Ipoh. The focus of this research is to identify the demographic data of the tourist, identify the tourism facilities provided, evaluate tourists’ satisfaction and suggest the possible recommendation to improve the current tourism facilities in the study area. The questionnaire survey is used as the main tool to examine the satisfaction level of tourists and it was distributed to a total of 100 tourists from other places including domestic and international visitors. Likert Scale and Relative Importance Index (RII) are used to ascertain the rate of the tourism facilities provided, depending on their satisfaction rank. Spearman Rho’s Correlation is also used as a tool to evaluate the relationship between the variables. The outcome of the research shows that the tourists are not satisfied with several tourism facilities based on the result of the RII calculation. There are three tourism facilities that have the lowest satisfaction level among the tourist which are public toilet ranked number 10 with RII 0.624, transportation ranked number 9 with RII 0.652 and supporting facilities ranked number 8 with RII 0.588. The outcome and suggestion of this research will help the local authority and non-government agencies to improve the existing tourism facilities in order to achieve high satisfaction level among the tourists in the study area.en_US
dc.description.callnumbert G 155 M33 N692T 2017en_US
dc.description.degreelevelMaster
dc.description.identifierThesis : Tourist satisfaction towards tourism facilities provided in the urban tourism area, Ipoh, Malaysia /by Nik Aisyah binti Nik Marzukien_US
dc.description.identityt11100378980NikAisyahen_US
dc.description.kulliyahKulliyyah of Architecture and Environmental Designen_US
dc.description.notesThesis (MURP)--International Islamic University Malaysia, 2017.en_US
dc.description.physicaldescriptionxvi, 132 leaves :illustrations ;30cm.en_US
dc.description.programmeMaster of Urban and Regional Planningen_US
dc.identifier.urihttps://studentrepo.iium.edu.my/handle/123456789/8849
dc.identifier.urlhttps://lib.iium.edu.my/mom/services/mom/document/getFile/zCf8FU24o3uiptm8YXzxAM1kmqIIYtf220171128123002296
dc.language.isoenen_US
dc.publisherKuala Lumpur :International Islamic University Malaysia,2017en_US
dc.rightsCopyright International Islamic University Malaysia
dc.subject.lcshTourism -- Malaysia -- Ipoh (Perak)en_US
dc.subject.lcshTourism -- Managementen_US
dc.subject.lcshFacility managementen_US
dc.titleTourist satisfaction towards tourism facilities provided in the urban tourism area, Ipoh, Malaysiaen_US
dc.typeMaster Thesisen_US
dspace.entity.typePublication
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#

Files

Original bundle

Now showing 1 - 2 of 2
Loading...
Thumbnail Image
Name:
t11100378980NikAisyah_SEC_24.pdf
Size:
604.87 KB
Format:
Adobe Portable Document Format
Description:
24 pages file
Loading...
Thumbnail Image
Name:
t11100378980NikAisyah_SEC.pdf
Size:
4.69 MB
Format:
Adobe Portable Document Format
Description:
Full text secured file

Collections