Publication:
The effect of country of origin on current foreign students` intention to enroll in Islamic Banking and Finance (IBF) program in Malaysia

dc.contributor.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#en_US
dc.contributor.authorSaid, Boumaalien_US
dc.date.accessioned2024-10-04T08:45:00Z
dc.date.available2024-10-04T08:45:00Z
dc.date.issued2017
dc.description.abstractThis study explores the effect of country of origin on current foreign students’ intention to enrol in Islamic Banking and Finance (IBF) programme in Malaysia. A quantitative approach is applied whereby data were collected via the distribution of 300 structured questionnaires to foreign students in Malaysia. This study proposes a conceptual model based on the factors of Theory of Planned Behaviour (TPB) with new additional variables. It investigates the direct impact of the TPB factors Attitude toward Behaviour (AtB), Subjective Norms (SN) and Perceived Behavioural Control (PBC), with a new factor labelled Country of Origin (COO) on the current students’ intention to enrol in IBF programme in Malaysia. To test factor validity and goodness of the proposed model, factor analysis and multiple regressions were applied. The findings reveal that country of origin and subjective norms contribute significantly to students’ intention whereas, attitude toward behaviour and perceived behavioural control insignificantly affect students’ intention to enrol in IBF programme in Malaysia. These findings are valuable for marketing managers and Malaysian Higher Education Institution (MHEIs) who are seeking to attract foreign students to Malaysia to pursue further studies.en_US
dc.description.callnumbert LB 2376.3 M4 S132E 2017en_US
dc.description.degreelevelMaster
dc.description.identifierThesis : The effect of country of origin on current foreign students` intention to enroll in Islamic Banking and Finance (IBF) program in Malaysia /by Boumaali Saiden_US
dc.description.identityt11100370523BoumaaliSaiden_US
dc.description.kulliyahKulliyyah of Economics and Management Sciencesen_US
dc.description.notesThesis (MMKTG)--International Islamic University Malaysia, 2017.en_US
dc.description.physicaldescriptionxiii, 95 leaves :illustrations ;30cm.en_US
dc.description.programmeMaster of Science in Marketingen_US
dc.identifier.urihttps://studentrepo.iium.edu.my/handle/123456789/2527
dc.identifier.urlhttps://lib.iium.edu.my/mom/services/mom/document/getFile/YH0qlJzRUAx7byEh6Y2oqln7LQhUdz0N20171019123125932
dc.language.isoenen_US
dc.publisherKuala Lumpur :International Islamic University Malaysia,2017en_US
dc.rightsCopyright International Islamic University Malaysia
dc.subject.lcshStudents, Foreign -- Malaysiaen_US
dc.subject.lcshUniversities and colleges -- Malaysia -- Admissionen_US
dc.titleThe effect of country of origin on current foreign students` intention to enroll in Islamic Banking and Finance (IBF) program in Malaysiaen_US
dc.typeMaster Thesisen_US
dspace.entity.typePublication

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