Publication:
Factors influencing customer satisfaction towards Lazada online shopping in Malaysia

dc.contributor.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#en_US
dc.contributor.authorSaylikhanov, Surkhanen_US
dc.date.accessioned2024-10-04T08:40:53Z
dc.date.available2024-10-04T08:40:53Z
dc.date.issued2019
dc.description.abstractRecent development in technology saw a huge boom in internet usage and many new developments in the world of technology. Development in technology gave rise to many online shopping platforms such as Lazada which operates in Malaysia. With more interest in online shopping it showed that there is a need for more research regarding online shoppers’ satisfaction. This study explored the effect of four different factors namely security, website quality, payment methods and delivery process on customer’s satisfaction when buying from Lazada. This research utilized a qualitative analysis and collected primary data from respondents through a questionnaire. A total of 167 responses were collected for this research from which only 156 fit the requirements of this study. Collected data was analysed using SPSS software and regression analysis was performed on the data. Results of this analysis indicated that all four factors were significant and have positive effect on customer satisfaction. It was found that from all four factors the delivery process factor had the most effect on customer satisfaction. It was followed by website quality and payment methods factors. Security factor was found to have the least effect on customer satisfaction. This research is expected to help online shops and shopping platforms to identify important factors that affect customer satisfaction in order to improve those factors.en_US
dc.description.degreelevelMasteren_US
dc.description.identifierThesis : Factors influencing customer satisfaction towards LAZADA online shopping in Malaysia /by Surkhan Saylikhanoven_US
dc.description.identityt11100409730Surkhanen_US
dc.description.kulliyahKulliyyah of Economics and Management Sciencesen_US
dc.description.notesThesis (MMKTG)--International Islamic University Malaysia, 2019.en_US
dc.description.physicaldescriptionxiii, 82 leaves :illustrations ;30cm.en_US
dc.description.programmeMaster of Science (Marketing)en_US
dc.identifier.urihttps://studentrepo.iium.edu.my/handle/123456789/2323
dc.language.isoenen_US
dc.publisherKuala Lumpur :International Islamic University Malaysia,2019en_US
dc.rightsCopyright International Islamic University Malaysia
dc.titleFactors influencing customer satisfaction towards Lazada online shopping in Malaysia
dc.typeMaster Thesisen_US
dspace.entity.typePublication

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