Publication:
Halal awareness among the orang asli community :Knowledge Transfer Program (KTP) in selected Orang Asli villages

cris.virtual.department#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtual.orcid#PLACEHOLDER_PARENT_METADATA_VALUE#
cris.virtualsource.departmentda26bd5b-0e40-4fb5-bcb7-c48fce3ee65b
cris.virtualsource.orcidda26bd5b-0e40-4fb5-bcb7-c48fce3ee65b
dc.contributor.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#en_US
dc.contributor.authorKhadijah Othman
dc.date.accessioned2024-10-08T05:42:54Z
dc.date.available2024-10-08T05:42:54Z
dc.date.issued2016
dc.description.abstractIndustrial Master Plan (IMP) 2006-2020 aims to make Malaysia the global halal hub for the production and trade of halal goods and services. More importantly, the positive outputs of the halal industry must reach all segments of people including the underserved community such as the Orang Asli community. Due to the increasing number of people within the Muslim Orang Asli community, halal matters have become one of the crucial aspects to be monitored. Besides, past research has identified that the community in urban areas are highly aware on halal consumption compared to the community that lives in rural areas. Therefore, the aims of this study are to study the level of halal awareness among the Orang Asli, identify the factors that contribute to their level of halal awareness and analyze the issues and challenges in enhancing halal awareness and education in this community. The methods involved document analyses, short term on-site observation and interviews. The Knowledge Transfer Program (KTP) report is the prime source in this study. The programme was conducted under the purview of the IIUM International Institute for Halal Research and Training (INHART) between March 2013 to December 2015 in five selected sites in the states of Pahang, Perak, Negeri Sembilan and Selangor. The findings of the study imply that the level of halal awareness amongst the Orang Asli community is minimal and understanding of halal is restricted to halal food consumption only. There are many factors contributing to their minimum level of halal awareness including inadequate religious commitment, different food culture, educational and geographical backgrounds, language barrier and contrast in pedagogy. In order to make Orang Asli community well-aware and be educated on halal issues, necessary steps must be taken during the early stages of childhood to ensure the chain of knowledge would be continuous and sustainable through generations.en_US
dc.description.callnumbert HD 9016 M3 K45H 2016en_US
dc.description.degreelevelMaster
dc.description.identifierThesis : Halal awareness among the orang asli community :Knowledge Transfer Program (KTP) in selected Orang Asli villages /by Khadijah binti Othmanen_US
dc.description.identityt11100352227KhadijahOthmanen_US
dc.description.kulliyahInternational Institute for Halal Research and Trainingen_US
dc.description.notesThesis (MAHIM)--International Islamic University Malaysia, 2016.en_US
dc.description.physicaldescriptionxii, 124 leaves :ill. ;30cm.en_US
dc.description.programmeMaster in Halal Industry Managementen_US
dc.identifier.urihttps://studentrepo.iium.edu.my/handle/123456789/8352
dc.identifier.urlhttps://lib.iium.edu.my/mom/services/mom/document/getFile/3QXtf4PfHFVqP1bgczZANXjnYzVI6eAo20170418101158933
dc.language.isoenen_US
dc.publisherGombak, Selangor : International Islamic University Malaysia, 2016en_US
dc.rightsCopyright International Islamic University Malaysia
dc.subject.lcshHalal food industry--Malaysiaen_US
dc.subject.lcshConsumer behaviour--Malaysiaen_US
dc.titleHalal awareness among the orang asli community :Knowledge Transfer Program (KTP) in selected Orang Asli villagesen_US
dc.typeMaster Thesisen_US
dspace.entity.typePublication
oairecerif.author.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#

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