Publication:
Marketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in Malaysia

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dc.contributor.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#en_US
dc.contributor.authorMohd Nazery bin Mohd Khaliden_US
dc.date.accessioned2024-10-07T02:42:35Z
dc.date.available2024-10-07T02:42:35Z
dc.date.issued2000
dc.description.abstractInformation not availableen_US
dc.description.callnumbert HF5415.3M697M2000en_US
dc.description.degreelevelMaster
dc.description.identifierThesis : Marketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in Malaysia / Mohd Nazery bin Mohd Khaliden_US
dc.description.identityt00000632548MOHDNAZERYBINMOHDKHALIDHF5415.3M697M2000en_US
dc.description.kulliyahKulliyyah of Economics and Management Sciencesen_US
dc.description.notesThesis (M.B.A.)--International Islamic University Malaysia, 2000en_US
dc.description.physicaldescription148 leaves ; 29 cm.en_US
dc.description.programmeMaster of Business Administrationen_US
dc.identifier.urihttps://studentrepo.iium.edu.my/handle/123456789/2785
dc.identifier.urlhttps://lib.iium.edu.my/mom/services/mom/document/getFile/tVzNAYHS7xMnHAKzWQOSYtM2yQMpQmyb20041026000000000
dc.language.isoenen_US
dc.publisherInternational Islamic University Malaysia, 2000en_US
dc.rightsCopyright International Islamic University Malaysia
dc.subject.lcshConsumer behavioren_US
dc.subject.lcshPepsiCo -- Marketing -- Malaysiaen_US
dc.titleMarketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in Malaysiaen_US
dc.typeProject Paperen_US
dspace.entity.typePublication

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