Publication: Marketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in Malaysia
dc.contributor.affiliation | #PLACEHOLDER_PARENT_METADATA_VALUE# | en_US |
dc.contributor.author | Mohd Nazery bin Mohd Khalid | en_US |
dc.date.accessioned | 2024-10-07T02:42:35Z | |
dc.date.available | 2024-10-07T02:42:35Z | |
dc.date.issued | 2000 | |
dc.description.abstract | Information not available | en_US |
dc.description.callnumber | t HF5415.3M697M2000 | en_US |
dc.description.degreelevel | Master | |
dc.description.identifier | Thesis : Marketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in Malaysia / Mohd Nazery bin Mohd Khalid | en_US |
dc.description.identity | t00000632548MOHDNAZERYBINMOHDKHALIDHF5415.3M697M2000 | en_US |
dc.description.kulliyah | Kulliyyah of Economics and Management Sciences | en_US |
dc.description.notes | Thesis (M.B.A.)--International Islamic University Malaysia, 2000 | en_US |
dc.description.physicaldescription | 148 leaves ; 29 cm. | en_US |
dc.description.programme | Master of Business Administration | en_US |
dc.identifier.uri | https://studentrepo.iium.edu.my/handle/123456789/2785 | |
dc.identifier.url | https://lib.iium.edu.my/mom/services/mom/document/getFile/tVzNAYHS7xMnHAKzWQOSYtM2yQMpQmyb20041026000000000 | |
dc.language.iso | en | en_US |
dc.publisher | International Islamic University Malaysia, 2000 | en_US |
dc.rights | Copyright International Islamic University Malaysia | |
dc.subject.lcsh | Consumer behavior | en_US |
dc.subject.lcsh | PepsiCo -- Marketing -- Malaysia | en_US |
dc.title | Marketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in Malaysia | en_US |
dc.type | Project Paper | en_US |
dspace.entity.type | Publication |
Files
Original bundle
1 - 2 of 2
Loading...
- Name:
- t00000632548MOHDNAZERYBINMOHDKHALIDHF5415.3M697M2000_SEC_24.pdf
- Size:
- 981.12 KB
- Format:
- Adobe Portable Document Format
- Description:
- 24 pages file
Loading...
- Name:
- t00000632548MOHDNAZERYBINMOHDKHALIDHF5415.3M697M2000_SEC.pdf
- Size:
- 6.33 MB
- Format:
- Adobe Portable Document Format
- Description:
- Full text secured file