Publication:
A relationship marketing theory on factors influencing intention to contribute to waqf in higher education institutions : evidence from IIUM

dc.contributor.affiliation#PLACEHOLDER_PARENT_METADATA_VALUE#en_US
dc.contributor.authorAlimova, Shakhnozaen_US
dc.date.accessioned2024-10-04T08:47:44Z
dc.date.available2024-10-04T08:47:44Z
dc.date.issued2017
dc.description.abstractThis research aims to examine factors that influence the intention to contribute to waqf in higher education institutions in Malaysia based on relationship marketing theory. Waqf plays very significant role in Muslim world since many centuries, and it has been paid more attention in Malaysia recently. Increasing interest on capitalizing waqf to support higher education institutions to ease financial difficulties become main concern for researchers. Therefore, there is an increasing interest of research to study waqf particular higher education context to ease financial difficulties. In this study, data has been collected from 260 academic and non-academic staffs of Internationals Islamic University Malaysia in order to identify factors affecting intention to contribute to waqf. The conceptual framework in this study is based on relationship marketing theory, which includes satisfaction, commitment, trust, religiosity and income. Regression analysis is conducted in order to identify relationship between independent and dependent variables. The findings of this study show the significance of satisfaction, trust and income on intention to contribute to waqf. However, commitment and religiosity have non-significant relationship with intention to contribute to waqf. This research will help practitioners to understand how intention contribute to waqf fund in higher education institutions can be further improved.en_US
dc.description.callnumbert BPH 758 A45 2017en_US
dc.description.degreelevelMaster
dc.description.identifierThesis : A relationship marketing theory on factors influencing intention to contribute to waqf in higher education institutions : evidence from IIUM /by Shakhnoza Alimovaen_US
dc.description.identityt11100380454ShakhnozaAlimovaen_US
dc.description.kulliyahKulliyyah of Economics and Management Sciencesen_US
dc.description.notesThesis (MMKTG)--International Islamic University Malaysia, 2017.en_US
dc.description.physicaldescriptionxv, 123 leaves :ill. ;30cm.en_US
dc.description.programmeMaster of Science in Marketingen_US
dc.identifier.urihttps://studentrepo.iium.edu.my/handle/123456789/2621
dc.identifier.urlhttps://lib.iium.edu.my/mom/services/mom/document/getFile/tHFfr9zRvdk7buOd20Z9qfr5mZ3hKOVO20171122124323852
dc.language.isoenen_US
dc.publisherKuala Lumpur :International Islamic University Malaysia,2017en_US
dc.rightsCopyright International Islamic University Malaysia
dc.subject.lcshWaqf -- Malaysiaen_US
dc.subject.lcshCharitable uses, trusts, and foundations (Islamic law)en_US
dc.subject.lcshMarketing -- Malaysiaen_US
dc.subject.lcshWaqf and educational developmenten_US
dc.titleA relationship marketing theory on factors influencing intention to contribute to waqf in higher education institutions : evidence from IIUMen_US
dc.typeMaster Thesisen_US
dspace.entity.typePublication

Files

Original bundle

Now showing 1 - 2 of 2
Loading...
Thumbnail Image
Name:
t11100380454ShakhnozaAlimova_SEC_24.pdf
Size:
790.94 KB
Format:
Adobe Portable Document Format
Description:
24 pages file
Loading...
Thumbnail Image
Name:
t11100380454ShakhnozaAlimova_SEC.pdf
Size:
1.41 MB
Format:
Adobe Portable Document Format
Description:
Full text secured file

Collections