Publication: The application of Sun Tzu`s strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company
| dc.contributor.affiliation | #PLACEHOLDER_PARENT_METADATA_VALUE# | en_US |
| dc.contributor.author | Tay, Ben Hwa | en_US |
| dc.date.accessioned | 2024-10-04T08:44:24Z | |
| dc.date.available | 2024-10-04T08:44:24Z | |
| dc.date.issued | 1997 | |
| dc.description.abstract | Information Not Available. | en_US |
| dc.description.callnumber | t HD30.28T326A1997 | en_US |
| dc.description.degreelevel | Master | |
| dc.description.identifier | Thesis : The application of Sun Tzu`s strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company / Tay Ben Hwa | en_US |
| dc.description.identity | t00000556071tayHD30.28T326A1997 | en_US |
| dc.description.kulliyah | Kulliyyah of Economics and Management Sciences | en_US |
| dc.description.notes | (M.A.)-- International Islamic University Malaysia, 1997. | en_US |
| dc.description.physicaldescription | 96 p. | en_US |
| dc.description.programme | Master of Management | en_US |
| dc.identifier.uri | https://studentrepo.iium.edu.my/handle/123456789/2503 | |
| dc.identifier.url | https://lib.iium.edu.my/mom/services/mom/document/getFile/A8sW0rKGJULYLShcuQG5x54HPkmJMyXc20060214082403750 | |
| dc.language.iso | en | en_US |
| dc.publisher | Petaling Jaya : International Islamic University Malaysia | |
| dc.rights | Copyright International Islamic University Malaysia | |
| dc.subject.lcsh | Sun-tzu, 6th cent. B. C. -- Views on management | en_US |
| dc.subject.lcsh | Wistana Group of Companies | en_US |
| dc.subject.lcsh | Strategic planning -- Malaysia -- Case studies | en_US |
| dc.title | The application of Sun Tzu`s strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company | en_US |
| dc.type | Master Thesis | en_US |
| dspace.entity.type | Publication |