Marketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in Malaysia

Mohd Nazery bin Mohd Khalid2024-10-072024-10-072000https://studentrepo.iium.edu.my/handle/123456789/2785Information not availableenCopyright International Islamic University MalaysiaConsumer behaviorPepsiCo -- Marketing -- MalaysiaMarketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in MalaysiaProject Paperhttps://lib.iium.edu.my/mom/services/mom/document/getFile/tVzNAYHS7xMnHAKzWQOSYtM2yQMpQmyb20041026000000000