Tay, Ben HwaBen HwaTay2024-10-042024-10-041997https://studentrepo.iium.edu.my/handle/123456789/2503Information Not Available.enCopyright International Islamic University MalaysiaSun-tzu, 6th cent. B. C. -- Views on managementWistana Group of CompaniesStrategic planning -- Malaysia -- Case studiesThe application of Sun Tzu`s strategic masterpiece "The Art of War" in marketing : a case study on Wistana CompanyMaster Thesishttps://lib.iium.edu.my/mom/services/mom/document/getFile/A8sW0rKGJULYLShcuQG5x54HPkmJMyXc20060214082403750