Manikam, Janaki MJanaki MManikam2024-10-042024-10-042001https://studentrepo.iium.edu.my/handle/123456789/2453Information Not Available.enCopyright International Islamic University MalaysiaPorter, Michael E., 1947- -- contributions in economic competitonRetail trade -- ManagementAn exploratory study of the applicability of porter`s generic strategies in the retail industryMaster Thesishttps://lib.iium.edu.my/mom/services/mom/document/getFile/t25zL0yLfmJAlPcB2u8e0MzzzeMrT6tF20060925150758734