Publication:
Marketing Effectiveness of a Fast Moving Consumer Product Company in a Multicultural Environment : a Comparative Study on the Perceptions of Customers and Managers of PepsiCo in Malaysia

Files

t00000632548MOHDNAZERYBINMOHDKHALIDHF5415.3M697M2000_SEC_24.pdf (981.12 KB)
t00000632548MOHDNAZERYBINMOHDKHALIDHF5415.3M697M2000_SEC.pdf (6.33 MB)

Date

2000

Authors

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Volume Title

Publisher

International Islamic University Malaysia, 2000

Subject LCSH

Consumer behavior
PepsiCo -- Marketing -- Malaysia

Subject ICSI

Call Number

t HF5415.3M697M2000

Research Projects

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Abstract

Information not available

Description

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Citation

URI

https://studentrepo.iium.edu.my/handle/123456789/2785

Collections

Null Thesis