Publication:
The application of Sun Tzu`s strategic masterpiece "The Art of War" in marketing : a case study on Wistana Company

Files

t00000556071tayHD30.28T326A1997_SEC_24.pdf (1.54 MB)
t00000556071tayHD30.28T326A1997_SEC.pdf (7.36 MB)

Date

1997

Authors

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Publisher

Petaling Jaya : International Islamic University Malaysia

Subject LCSH

Sun-tzu, 6th cent. B. C. -- Views on management
Wistana Group of Companies
Strategic planning -- Malaysia -- Case studies

Subject ICSI

Call Number

t HD30.28T326A1997

Research Projects

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Abstract

Information Not Available.

Description

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Citation

URI

https://studentrepo.iium.edu.my/handle/123456789/2503

Collections

Masters Thesis